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The Citability Manifesto: A Guide to Generative Engine Optimization (GEO)

The Citability Manifesto: A Guide to Generative Engine Optimization (GEO)

In the era of the "Answer Capsule," the goal of content is no longer to rank for a keyword but to serve as the statistical foundation for a Large Language Model’s response. When a model like Gemini or ChatGPT synthesizes an answer, it selects sources based on
Nic Thatcher 17 Feb 2026
Mastering Persona Management in the AI Era

Mastering Persona Management in the AI Era

Nic Thatcher 20 Jan 2026
Professional Branding Kits | Everything You Need to Build a Strong Identity

Professional Branding Kits | Everything You Need to Build a Strong Identity

Manpreet S 13 Jan 2026
Brand Asset Management

Brand Asset Management | The Complete Guide for Scaling Modern Businesses

Manpreet S 13 Jan 2026
AI-Powered Brand Management Tools

AI-Powered Brand Management Tools | The Future of Digital Branding

Manpreet S 13 Jan 2026
Affordable Brand Kits for Startups

Affordable Brand Kits for Startups | Professional AI-Based Branding on a Budget

Manpreet S 05 Jan 2026
Branding Tools Every Startup and Small Business Should Use

Branding Tools Every Startup and Small Business Should Use

scarlett 29 Dec 2025
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This is Brand Kit OS , a brand new site by Nic Thatcher that's just getting started. Things will be up and running here shortly, but you can subscribe in the meantime if you'd like to stay up to date and receive emails when new content is
Nic Thatcher 07 Oct 2025
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