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AI in branding

AI Era Brand Risk: Norwegian Air's Viral Tail Fin Insights

Norwegian Air put famous Norwegians on their tail fins. It was a bold move distinctive, a bit provocative, and definitely not boring. It got people talking. But in 2026, "getting people talking" means something different than it used to. When that design hit the internet, it didn'

Brand as a System, Not a Story: What AI Is Changing About Brand Management

Three Signals That All Said the Same Thing Three separate signals landed this week from completely different sources. Stripe Sessions 2026 surfaced the argument that AI agents are beginning to route around traditional commerce funnels entirely. Notion's Head of Product argued publicly that agency beats skills in the

Why Your Brand Context Can't Live Inside Google Workspace (or Any AI Platform)

The Trap Inside Every AI Platform's Brand Feature Google launched Skills in Workspace this week. The idea is straightforward: enterprise teams can build skill trees, knowledge packs, and brand context directly inside Google's AI surfaces. ChatGPT has Custom GPTs. Microsoft Copilot has plugins. Every major AI

MCP Connect with Claude: AI-Powered Brand Intelligence

The arrival of Model Context Protocol (MCP) represents a fundamental shift in how AI assistants like Claude interact with external systems. For brand managers and marketing teams using Brand Kit OS, MCP connectivity opens unprecedented opportunities to embed brand intelligence directly into AI workflows transforming static brand guidelines into dynamic,