The Governance Imperative: Maintaining Brand Consistency and Persona Integrity in the Age of Generative AI
Executive Summary The AI Paradox in BrandingGenerative Artificial Intelligence (AI) has fundamentally disrupted the enterprise content supply chain, offering unparalleled opportunities for accelerated output and tailored customer engagement. This technological leap promises higher customer satisfaction and improved marketing Return on Investment (ROI) by delivering conversational, context-aware support 24/7, and
